Personal styling + gift concierge

What to wear. What to give. Personal to everyone in your family.

Curae is your stylist and your gift concierge in one. Every outfit and every gift is built around a real person: their colour season, shape and sizing, their taste and the occasion. One warm app for the whole family.

Early members get a longer free trial. No spam, ever.

One app, two jobs

Style someone. Gift someone.

Curae does two things brilliantly, and gives each the same care. Use one side, or both.

For getting dressed

Personal styling

Outfits matched to a person's colour season, body shape and sizing, for work, an event, or everyday. Shoppable head to toe, at the budget you set.

  • Twelve-season colour analysis
  • Flattering fits for real bodies
  • Capsule wardrobe and virtual try-on

For giving

Gift concierge

Thoughtful gift ideas matched to the person and the occasion, across every budget, with group gifting when it is shared. Never another blank when their birthday lands.

  • Matched to age, taste and relationship
  • Every occasion, every price point
  • Group gifts and saved wishlists

How it works

Three steps, whether you are styling or gifting.

Set the person up once. Curae remembers who they are and builds around it, whether you need an outfit or a gift.

01

Build a profile

Add yourself, a partner, the kids, or someone you are shopping for. Note their colour, shape and size, and the things they love.

02

Ask for a look or a gift

Name the occasion. Curae returns a flattering outfit or a set of thoughtful gift ideas, matched to that person and your budget.

03

Shop the exact pieces

Every item links to a real product from a retailer that ships to your country, at the price tier you chose.

The Curae difference

Colour, read correctly.

Most apps show you what is trending. Curae starts with your twelve-season colour analysis, then themes the whole experience to the palette that genuinely suits you. Every profile gets its own.

01Light Spring fresh, warm, delicate
02True Spring warm, clear, golden
03Bright Spring vivid, warm, lively
04Light Summer cool, soft, airy
05True Summer cool, muted, elegant
06Soft Summer cool, dusty, gentle
07Soft Autumn warm, muted, earthy
08True Autumn warm, rich, grounded
09Deep Autumn warm, deep, spiced
10Deep Winter cool, deep, dramatic
11True Winter cool, clear, icy
12Bright Winter cool, vivid, striking

The other half of Curae

Gifting, actually solved.

The same intelligence that styles a person can shop for them. Tell Curae who it is for and the occasion, and it curates gift ideas matched to their age, taste and your budget, then links to real products. An answer for every moment on the calendar.

01Birthday any age, any budgetKidsTeensAdults
02Anniversary romantic, consideredHimHerCouples
03New baby practical and sweetBabyNew parents
04Wedding on the registry or off itCoupleRegistry
05Christmas the whole list, sortedEveryoneStocking
06Valentine's thoughtful, not clichéPartnerRomantic
07Mother's Day beyond flowersMumGrandma
08Father's Day actually usefulDadGrandpa
09Housewarming for the new placeHomeHosts
10Graduation marking the milestoneGradMilestone
11Thank you a small, right gestureHostColleague
12Just because no reason neededAnyone

Inside Curae

A styling studio and a gift concierge, together.

AI stylist

Describe an occasion and get a full, shoppable look that flatters the profile's shape and palette, at your budget.

Gift concierge

Answer a few questions about someone and Curae matches thoughtful gift ideas to their age, taste and the occasion.

Capsule builder

Turn a handful of pieces into weeks of outfits, with compatible combinations worked out for you.

Group gifting

Split a bigger gift with family or friends. Curae suggests the gift, everyone chips in, and one person buys.

Virtual wardrobe

Log what you own so every new suggestion builds around your real closet instead of starting from scratch.

Wishlists

Save gift ideas and let family keep their own wishlists, so you always have a shortlist ready for birthdays and holidays.

Family profiles

One account, a profile for everyone. Each with their own palette, sizing, saved looks and gift ideas, kids and babies included.

Try it on

See a look mapped against your own photo before you buy. An adults-only feature, kept off child profiles.

Built for the whole house

Adults run it. Little ones get a profile of their own, so styling and gifts match across the whole family, safely.

Curae is made for adults, and you can set up profiles for children and babies inside your account. Kid profiles use a friendlier, rounder style, and adult-only features stay locked away from them.

Yourself Partner Parents Kids Babies Friends to gift

Pricing

Start free. Stay if you love it.

Every plan includes styling and gifting in full. Try it with a free trial before you pay anything.

Free trial
$0

15 looks over your trial window. No card needed to start.

  • Full stylist and gift finder
  • Family profiles
  • Colour and shape analysis
Annual, first 500 members
$39.60 / first year

Our founding-member price, then $99 a year. Limited to the first 500.

  • 100 looks a month
  • Everything in Monthly
  • Best value, locked in early
Monthly
$12.99 / month

Flexible month to month. Cancel anytime from Settings.

  • 100 looks a month
  • Top-up packs if you need more
  • All features included

Prefer no subscription? Look packs start at 5 looks for $4.99. Final pricing and currency confirmed at launch.

Trust

Your family's data, treated with care.

01

Adults only

Curae is for grown-ups. Children never log in or interact with the app. You manage their profiles.

02

Photos stay private

Your photos are never sent to our AI provider. We share only a minimal, faceless profile summary.

03

Delete anytime

Remove a profile, clear your chats, or delete your whole account and its data from inside the app.

04

Made in Sydney

Handled in line with the Australian Privacy Principles. Read the full privacy policy.

Questions

The things people ask first.

Is there an app that styles the whole family?
Yes. Curae is built around family profiles. One account holds a profile for each person, you, a partner, parents, kids and babies, and every look or gift is matched to that individual's colour season, body shape and sizing rather than a generic trend.
How does colour season analysis work?
Curae places each profile into one of twelve colour seasons, from Bright Spring to Deep Winter, then themes that person's suggestions to the palette that genuinely suits them. It means the clothes and gifts Curae recommends are the ones that flatter, not just whatever is popular.
Can Curae help me find a gift, not just outfits?
Yes. Answer a few questions about the person and the occasion, and Curae's gift finder suggests ideas matched to their age, taste and the moment, then links to real products you can buy. It is a stylist and a gift concierge in one.
Can I use Curae just for gifts?
Absolutely. Styling and gifting are equal halves of Curae. You can ignore the wardrobe side entirely and use it purely as a gift concierge for birthdays, anniversaries, new babies, Christmas and any other occasion.
Does Curae do group gifts?
Yes. When a gift is shared, Curae suggests the gift and lets family or friends chip in together, so one person buys and everyone contributes.
Is Curae safe for families and children?
Curae is made for adults, and children never log in or interact with the app. A parent manages each child profile, adult-only features are kept off child profiles, and your photos are never sent to our AI provider. You can read the full privacy policy anytime.
What does Curae cost?
You can start with a free trial, no card needed. After that there is a monthly plan, an annual plan with a founding-member price for the first members, and pay-as-you-go look packs if you would rather not subscribe. Final pricing is confirmed at launch.
Which devices does Curae run on?
Curae is a mobile app for iPhone and Android. Join the early-access list above and we will let you know the moment it is available in your store.

Coming soon

Be first to dress and gift the ones you love.

Join the early list and we will let you know the moment Curae opens, with a founding-member trial for both styling and gifting waiting for you.